Vis a Vis  - Empowering Family Influencers

Transforming Authentic Content into Sustainable Success

About Vis a Vis
Vis a Vis Media Reps is a boutique agency dedicated to empowering micro and nano family influencers across the Middle East. We specialize in transforming authentic family-focused content into sustainable income streams while facilitating meaningful collaborations with brands that prioritize trust and real engagement. Our mission is to bridge the gap between genuine creators and opportunities that value their unique voices. With a deep understanding of family values and market dynamics, VYB Media is redefining the influencer-brand relationship, fostering growth, credibility, and impactful storytelling.
What We do
We represent creators in the family lifestyle space, including:

  • Mothers & parenting influencers
  • Family & children-focused creators
  • Cooking, home & everyday lifestyle accounts
  • Educational, tips-based and value-driven content
Our role is simple:
You create. We monetize.
Trust
Influence
Family
Value
Real
Care
Voice
Impact
Stories
Growth
Align
Create
Connect
Convert
Why Family Influencers
In the Middle East, family values shape purchasing behavior more than any other category.Audiences trust:

Real mothers
Real homes
Real routines
Real recommendations


Micro and nano family influencers consistently outperform larger creators in engagement, credibility, and conversion. Brands are increasingly investing in this space — yet most creators remain underrepresented and underpaid.

That’s where we come in.
 
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The Opportunity
Many family creators:

  • Don’t know how to monetize their content
  • Undervalue their influence
  • Don’t have time to approach brands
  • Feel uncomfortable negotiating deals
  • Accept unpaid or low-value collaborations
At the same time, brands are actively looking for:

  • Authentic family voices
  • Niche, trust-driven audiences
  • Cost-effective influencer partnerships
  • Long-term creator relationships
VYB Media bridges that gap.
TAKE ACTION NOW
DON'T WAIT ANY LONGER
For Creators
We act as your business and commercial partner, handling everything behind the scenes so you can focus on what you do best.We help you:

  • Monetize your content professionally
  • Get paid fairly and consistently
  • Work only with brands that align with your values
  • Build long-term partnerships, not one-off posts
  • Avoid awkward money conversations and admin work
You don’t need millions of followers.
You need the right positioning and representation.
Crafting Impactful Connections
Empowering Influencers for Meaningful Brand Relationships
For Brands
We connect brands with curated family creators who influence real purchasing decisions.Brands benefit from:

  • High-trust, niche audiences
  • Authentic brand integration
  • Strong engagement and conversion
  • Cost-effective campaigns
  • Creators who genuinely care about what they promote

We don’t push volume.
We focus on fit, trust, and impact.
Who We Work With
  • Micro & nano influencers
  • Family-focused creators
  • Mothers & parenting voices
  • Lifestyle and home content creators
  • Brands targeting family audiences in the Middle East

Layal Kmeid

Founder

Hani Tahouf

Media Advisor

Lama Beainy

Business Development

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  • Kritis, Pyla, Cyprus
  • 8081

Let’s Work Together Whether you’re a creator ready to monetize properly, or a brand looking to connect with trusted family voices — VYB Media is your partner.